Last updated: 22 November 2025

Privacy Policy (UK)

Capital Vault Dance (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share and safeguard information when you interact with our website and services in the United Kingdom, and describes your rights under the UK GDPR and the Data Protection Act 2018.

Who we are and how to contact us

Controller: Capital Vault Dance, responsible for your personal data processed in connection with our website and services.

Address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom

Phone: +44 7395 182645

Email: [email protected]

What data we collect

• Identity data: name, age range (for class suitability), and, for junior classes, parent/guardian details.
• Contact data: email address, phone number, correspondence preferences.
• Booking and payment data: class bookings, transaction identifiers, partial billing details (we do not store full card numbers).
• Usage data: pages visited, interactions, device and browser type, approximate location (city/region) derived from IP.
• Cookie data: identifiers placed on your device for essential functionality, analytics (if you consent), and marketing (if you consent).
• Health/safety notes (optional): relevant medical/disability information you choose to provide for safe participation.

How we collect data

• Direct interactions: when you enquire, book a class, complete forms, or contact us by phone or email.
• Automated technologies: cookies and similar technologies record certain usage data when you visit our site.
• Third-party sources: payment providers may send us confirmation of transactions; referrers may indicate how you found us.

Why we use your data (legal bases)

• To provide services and manage bookings (Contract).
• To respond to enquiries and support requests (Legitimate interests/Contract).
• To keep our site secure and prevent fraud (Legitimate interests/Legal obligation).
• To conduct analytics and improve classes and site (Consent for analytics cookies).
• To send updates and promotions about classes and events (Consent for marketing; you can withdraw at any time).
• To meet legal/insurance obligations, including incident reporting (Legal obligation/Legitimate interests).

Cookies and similar technologies

We use strictly necessary cookies to operate this site. With your permission, we also use analytics cookies to understand how our site is used, and marketing cookies to tailor promotions. You can manage your preferences at any time using the Cookie Settings button below.

Cookie categories

• Necessary: required for basic functions such as page navigation and booking. These cannot be switched off.
• Analytics (optional): help us measure visits and improve performance.
• Marketing (optional): personalise content and measure campaign effectiveness.

Analytics

When you allow analytics cookies, we record aggregated information about visits and interactions (pages, duration, device type). We use this to improve our timetable, content and user experience. Data is de-identified and retained only as long as needed for the stated purposes.

Marketing

If you consent to marketing, we may send news about classes, workshops and offers. You can opt out at any time and still use our services.

Sharing your data

• Service providers: IT hosting, payment processing, communications, strictly under contract and only as needed.
• Legal requirements: law enforcement or regulators where we must do so.
• Business changes: if we restructure, merge or transfer, your data may be transferred in accordance with this Policy.

International transfers

Where providers are located outside the UK, we use appropriate safeguards such as UK Addendum SCCs or adequacy regulations to protect your data.

Data retention

We keep personal data only as long as necessary for the purposes described. Typical retention: enquiries (up to 12 months), booking/transaction records (6–7 years for accounting), analytics data (up to 26 months), incident/safety records (as required by law/insurers).

Your rights (UK GDPR)

• Access: request a copy of your personal data.
• Rectification: correct inaccurate or incomplete data.
• Erasure: ask us to delete data where we have no lawful reason to keep it.
• Restriction: ask us to limit processing in certain circumstances.
• Portability: receive your data in a commonly used, machine-readable format.
• Objection: object to processing based on legitimate interests or direct marketing.
• Withdraw consent: for analytics/marketing at any time.

To exercise your rights, contact us at [email protected] or call +44 7395 182645. We will respond within one month, or explain why more time is needed.

Security

We apply technical and organisational measures to protect your data, including encryption in transit, access controls, and regular reviews of our practices. No method is 100% secure; we continually improve safeguards.

Children

We welcome young dancers. For under-16s, a parent/guardian should provide consent and contact details. Health notes are optional and used only to ensure safe participation.

Complaints

If you are unhappy with how we use your data, please contact us first so we can resolve it. You also have the right to complain to the UK supervisory authority. We will provide guidance on how to raise a complaint upon request.

Changes to this policy

We may update this Policy to reflect changes in law or our services. Material changes will be highlighted on this page. Please review periodically.

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